Overview

TGI Fridays is a client Tukaiz collaborates with to concept exciting and engaging campaigns that will bring traffic while maintaining Fridays casual, friendly tone.

For this project, Tukaiz was responsible for concepting three weekend toolkits: Birthdays, Bachelor/Bachelorette parties, and Girls Night Out.

Outcome

Working with the creative director and copywriter, we came up with a series that evokes the feeling of a fun and flirty girl’s night out while adhering to the TGI Friday’s brand standards.