StorageMart Visual Library
Art direction, brand Development
Objective
Giving StorageMart a much needed brand refresh that is reflective of the brand: friendly and clean, as well as establishing a design system that’s replicable for our vendors and agencies.
Additionally, we collaborated with an illustration team, Down the Street, to create a visual library that is integrated primarily throughout our digital assets to help aid and tell the story about our brand.
Outcome
Final outcome is a clean, playful, inviting palette that is approachable and expandable for our brand. We established brand fonts to keep our visual messaging consistent across all mediums: website, email marketing, printed collateral.
Additionally, we were able to establish a library of icons and illustrations that brings a layer of warmth and human touch to our brand and product.
Brand Colors
Primary Palette
PMS 123 C
White
Black
Secondary Palette
PMS 548 C
PMS 178 C
PMS 325 C
Typography
Font family consist of: Museo Sans 100, 300, 500, 700, 900
Pictured: Museo Sans 100
Roboto Condensed - Bold
Illustration Library
Homepage illustration
Confirmation Illustrations
Potential Leads and New Customers
404 Error Page
Not pictured: help text and search bar for the customer
StorageMart Icon Library
Featured on store facility amenities for our customers to quickly identify what the store offers, as well as emails, and other branded digital applications.
Storage Size Category Vignettes
Visually demonstrating various storage size needs based generally on our customer demographics.
Small Units
Medium
Large
Workshop
Boat & RV Parking