StorageMart Photography Direction
Photography, Art direction, branding
Overview
To develop a consistent photography direction that illustrates the wide-ranging demographics of our customer. In addition, we want to highlight the factors of the convenience and trust of our brand and product within their daily lives.
Outcome
A succinct visual direction that feels genuine and relatable. Our goal is to use action-oriented imagery that demonstrate slices of life. The micro-moments in a day that we all recognize and relate to.
Lifestyle Focused
Imagery intended to relate with our various types of customers, among all walks of life:
Bouncing family
Proud grandparents
The creative
The adventurer
Friendly, neighborhood contractor
Growing business
In-Store Application
Brighton, UK
Brighton-Kemptown, UK
Walton-on-Thames, UK
Maidstone, UK
Omnichannel Banner Ads
Lifestyle focused banner ads that are intended to connect with our customers.
Print Application
Artwork that features more brand proposition.
Billboard - East York
Billboard - Oakland
Social Media Application
Facebook, Twitter, Youtube
